Apr 07 2009
Chrysler Photoshops it’s brochures
I am in the market for a new minivan and have been looking at Chrysler’s offerings. The Dodge Caravan and Chrysler Town & Country are identical vans with different badges. The Town & Country is marketed as being more upscale (the T&C kid, see bottom photos, is reading a book, the Caravan kid is reading a comic) but with the appropriate options packages the Dodge and Chrysler can be outfitted the same.
Browsing the Chrysler and Dodge brochures I was surprised to find two identical pictures of children in the tailgate seat - the only difference being the interior and exterior colors. I expected similar photographs but not identical ones with one or both Photoshopped.
2009 Dodge Caravan
2009 Town and Country
Digging deeper I found 2 more altered photos. The same girl is in the 3rd row seat in both pictures but is obviously Photoshopped in as she has no seat back. No wonder the vans look roomier in the brochures than in real life.
2009 Dodge Caravan
2009 Town & Country
And finally… different markets, different reading choices:
Caravan kid reads a comic
Town and Country kid reads a hardcover